5 Things CIOs need to know before mobile-enabling

Join us for a Webinar                                                                         
Theme: 5 things CIOs need to know before mobile-enabling
Date: Thursday, June 2, 2011
Time: 11 AM PST / 2 PM EST

“More than 4 billion people around the world now use cell phones, and for 450 million of those people, the Web is a fully mobile experience,” according to the McKinsey Global Institute. This explosive growth of mobile is having a significant impact on B2C and B2B businesses.

Mobile-enablement, however, is more than just tailoring your website’s content to fit a smaller screen. There are several options and challenges involved in going the mobile route. Executives overseeing mobile initiatives need to be aware of the considerations – in order to get the maximum RoI from their mobile strategy.

Come listen to two experienced practitioners discuss key elements that will be crucial in your mobile strategy, on June 2nd, 2011 at 2 PM EST.

Some areas that will be covered include:

Native mobile apps Vs. Mobile web

Design simplicity: where less is more

Mobile as a new channel for growth

And much more…

Speaker Profiles

William Walsh
Senior Manager – Mobile strategy
Discover Financial Services

William is a pioneer and thought-leader in the wireless industry. He has created and driven development of mobile multimedia applications (now used on 100+ million devices worldwide) including entry into the emerging $13 billion mobile advertising market and $35 billion location based services market.

In his previous role as Mobile Product Manager at Walgreens, he successfully launched Walgreens iPhone, Android, and Blackberry applications. He defined the marketing message for Walgreen’s iPhone application and propelled it to No.3 in the iTunes Lifestyle category – the app also won in 2 categories of the Webby awards.

Vinod K
Mobile Practice Manager
Aspire Systems

Vinod is an IT practitioner for the last 13 years, with over 10 years working in the mobile space. Vinod understands what it takes to go mobile – the challenges, pros and cons of different approaches. He has consulted several Fortune 500 companies and helped them define their mobile roadmap.

Vinod has hands-on experience working on various mobile technologies, right from programming for Palm OS close to 10 years ago, to leading a 20+ member team for a Fortune 500 company in the retail space recently. Vinod led the team working on their iPhone and Android apps (the iphone was subsequently one of the top 5 apps in the iTunes Lifestyle category).

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