5 Things CIOs need to know before mobile-enabling
“More than 4 billion people around the world now use cell phones, and for 450 million of those people, the Web is a fully mobile experience,” according to the McKinsey Global Institute. This explosive growth of mobile is having a significant impact on B2C and B2B businesses.
Mobile-enablement, however, is more than just tailoring your website’s content to fit a smaller screen. There are several options and challenges involved in going the mobile route. Executives overseeing mobile initiatives need to be aware of the considerations – in order to get the maximum RoI from their mobile strategy.
Come listen to two experienced practitioners discuss key elements that will be crucial in your mobile strategy, on June 2nd, 2011 at 2 PM EST.
Some areas that will be covered include:
Native mobile apps Vs. Mobile web
Design simplicity: where less is more
Mobile as a new channel for growth
Senior Manager – Mobile strategy
Discover Financial Services
In his previous role as Mobile Product Manager at Walgreens, he successfully launched Walgreens iPhone, Android, and Blackberry applications. He defined the marketing message for Walgreen’s iPhone application and propelled it to No.3 in the iTunes Lifestyle category – the app also won in 2 categories of the Webby awards.
Mobile Practice Manager
Vinod has hands-on experience working on various mobile technologies, right from programming for Palm OS close to 10 years ago, to leading a 20+ member team for a Fortune 500 company in the retail space recently. Vinod led the team working on their iPhone and Android apps (the iphone was subsequently one of the top 5 apps in the iTunes Lifestyle category).