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The Fallacy Of Android-First

April 7, 2014

The cost of Fragmentation is so high when compared to iOS and this will lead to user frustration and brand name gets tarnished

TechCrunch

Editor’s note:Dave Feldman is the co-founder of Emu. Previously he was Entrepreneur in Residence for CrunchFund, led the 2011 redesign of TechCrunch, and managed the design team for Yahoo! Messenger. Emu for iPhone is available now.

In late 2012, we decided to launch Emu on Android first. It went against the conventional wisdom at the time, but we saw a real advantage. Sixteen months later, we’re back on iOS: Emu for iPhone launched on April 2. Here’s why Android didn’t work out for us and why you should think carefully before going Android-first.

To build a messaging app on iPhone, you have to create your own communication channel — essentially an IM service. But on Android, you can simply replace the built-in Messages app, while still using the underlying SMS/MMS medium. You save yourself the effort of building a communication service. And, your users needn’t invite their friends:…

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